It appears they still have a pulse…

These 4 print giants were more than rumored to be in financial trouble.  The real surprise is what happened 18 months later when they proved everyone wrong.  Print is not dead – in fact it is alive and well.  The...

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Current trends in direct mail

Things have changed for marketers and printers over the past few years when it comes to direct mail. As marketers look for ways to use current data and personalize each piece to the individuals needs, printers have had to find...

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Digital Printing – What is it good for?

Digital printing has really taken off in the last decade from the original Indigo digital press to the new high speed digital inkjet web presses of today. Frequently with my customers the question comes up, when is digital printing most...

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Augmented Reality-How it works

Augmented Reality continues to be a hot topic in the print industry along with other industries today. This technology is enhancing what we see, hear, feel and even smell. I though I would outline an article that talks more about...

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Let your beer do the dirty work…

Yes please! Interactive beer that  uses NFC tags placed on beer bottles to send simultaneous messages to home, work and friends. This could be coming very soon. http://www.aipia.info/news_203_let-your-beer-do-the-dirty-work.php Source: AIPIA

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Grand Format Printing Photo

Grand format printing has always interested me as to how cool it is and how it is produced. The below picture is very interesting not only because of the print, but also because of the design and setting.

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Lenticular used in a positive way

Below is a quick video of an amazing use of Lenticular printing.  I think this is the coolest use I have seen yet.  A two way sign. One aimed at the Adult walking past, and the other made specifically for...

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What is Hyper-Personalization?

Hyper-personalization is allowing marketers to take into consideration consumers very different needs. By using four color inkjet print technology marketers can provide each consumer with the proper information. This has become the future of print in marketing campaigns and communications....

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Real Time Personalization

Personalizing direct mail and marketing pieces has become more and more popular among marketers because of the return on investment they have received. The issue today is being able to manage this big data and use it real time based...

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