It appears they still have a pulse…

These 4 print giants were more than rumored to be in financial trouble.  The real surprise is what happened 18 months later when they proved everyone wrong.  Print is not dead – in fact it is alive and well.  The USPS however, I fear they are still on the watch list.  Anyone agree?   Read more about It appears they still have a pulse…[…]

Digital Printing – What is it good for?

Digital printing has really taken off in the last decade from the original Indigo digital press to the new high speed digital inkjet web presses of today. Frequently with my customers the question comes up, when is digital printing most effective and when should I move to offset printing or web printing? I believe this Read more about Digital Printing – What is it good for?[…]

Augmented Reality-How it works

Augmented Reality continues to be a hot topic in the print industry along with other industries today. This technology is enhancing what we see, hear, feel and even smell. I though I would outline an article that talks more about how it works and where it is going. Recently Audi came out with an owners Read more about Augmented Reality-How it works[…]

What is Hyper-Personalization?

Hyper-personalization is allowing marketers to take into consideration consumers very different needs. By using four color inkjet print technology marketers can provide each consumer with the proper information. This has become the future of print in marketing campaigns and communications.   Source: Direct Marketing News

Real Time Personalization

Personalizing direct mail and marketing pieces has become more and more popular among marketers because of the return on investment they have received. The issue today is being able to manage this big data and use it real time based on decisions made by consumers. The below article outlines how marketers are struggling with this Read more about Real Time Personalization[…]