The thought that print is dead or is slowing going away has been floated for several years now. A few years ago when the recession hit many companies and marketing departments started steering away from print. The reason? Digital marketing was much more cost-effective, exposure was quicker and convenience. As this move was made everyone and their brother decided print was dead.
The fun thing is that after moving to an all digital model many companies started seeing a drop off in response and ROI. Could it be that they missed the print element? Was it print all along that helped generate higher response rates? Possibly or maybe a mix of multiple channels helped. Whatever the case print is clearly not dead it has just evolved to complement digital marketing and other communication channels.
The article below takes a look at PRINT and outlines some of the advantages it has over its digital counterparts.