Delivering a fireplace via Direct Mail

Structural Graphics puts together some of the coolest and most integrated products on the market.  This piece they did for HCB Health was no different.  It interactively creates a fireplace via the card, a QR Code and your smartphone – pretty cool.

“Pharmaceutical agency, HCB Health, used this pop-up fireplace direct mail piece as their holiday card. The call to action was to scan the QR code on the outside of the mailer and then slide a smartphone inside the pop-up paper fireplace replica. The QR code then launched a video of a fire burning with holiday music being played in the background emulating a real fireplace. This is a perfect example of how you can take a dimensional printed piece and add a digital component to it to deliver ultimate impact.”

Certainly a great direct mail piece for anyone looking to engage and interact with their clients.

If anyone out there has a great holiday card they would like to share – please do!




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