Structural Graphics puts together some of the coolest and most integrated products on the market. This piece they did for HCB Health was no different. It interactively creates a fireplace via the card, a QR Code and your smartphone – pretty cool.
“Pharmaceutical agency, HCB Health, used this pop-up fireplace direct mail piece as their holiday card. The call to action was to scan the QR code on the outside of the mailer and then slide a smartphone inside the pop-up paper fireplace replica. The QR code then launched a video of a fire burning with holiday music being played in the background emulating a real fireplace. This is a perfect example of how you can take a dimensional printed piece and add a digital component to it to deliver ultimate impact.”
Certainly a great direct mail piece for anyone looking to engage and interact with their clients.
If anyone out there has a great holiday card they would like to share – please do!