Here at InkOnDaPaper we enjoy the opportunity to promote other print blogs and articles. One individual that always has great content is Matthew Parker or as you know him on twitter as @printchampion. His recent article on Printing Impressions website is spot on in my opinion of how salespeople should be prospecting.
As a current print salesperson I know that you need to target companies based on what fits your organization. Instead of being a jack of all trades I would suggest you focus on a few different industries. Learn everything you can about them and understand the solutions you can provide that will help them improve their business.
Take a look at the article from Matthew below on “Why Print Salespeople Need to Think Like Bank Robbers.”
Share some of your thoughts with us.
Source: Printing Impressions