Offset vs. Digital Printing: Making Your Decision and Optimizing Output


You’re looking for more ways to optimize your workflow to stay competitive and turn a profit. As technology expands, however, so do your choices in printing methods.

When deciding on a printing method, offset printing and digital printing offer plenty of their own advantages and disadvantages. Offset printing success depends largely on the optimized speed and efficiency of both your machinery and operators to achieve ISO 12647-2 and G7® qualifications. While digital allows for shorter variable runs, it does not always reproduce the high image quality associated with offset. So how do you choose a method?

To help kick start your decision, here is a quick look at the advantages in offset vs. digital printing:


  • High image quality
  • Lower cost-per-unit as quantities increase
  • Wider range of substrates and finishes
  • More accurate color match for Pantone® inks

(Need a tip? Take a look at these “5 Best Bets for Your Offset Press: If You Can’t Measure It, You Can’t Control It!)


  • Customization
  • Quicker turnaround and delivery time
  • Four-color process printing
  • Accurate color proofing

No matter the type of printing you use, to stay competitive your work must be virtually flawless—your press crew and equipment all have to run like a well-oiled machine!

For information on offset printing and more, including cost calculators, technology articles, and white papers, visit the Free from Center for Technology and Research page.



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