Sheetfed Printing – The Basics

G’Mornin Fellow Printheads! This morning we are going back to our roots. Sheetfed printing basics. I was recently working with a coworker who was designing training decks to train new employees. As we were going over the slides I realized she had a youtube video for every section of the printing processes. I instantly had […]

Print/Mobile : Augmenting Reality

Augmented Reality is helping to connect print and mobile technology for marketers. The ability to connect two different communications has helped marketers gain traction with consumers. The one area marketers struggle today is with understanding how they can get the best return on an AR campaign. The below article outlines more on the best practices […]

Hatch Show Print, an antidote to our digital age

Again Hatch Show Print is making headlines.  You may remember a few weeks back I showcased some of their abilities.  They also have a traveling exhibit that just opened in the UK.  Check it out here. http://www.creativereview.co.uk/cr-blog/2013/november/nashville-calling Some great printing history/art is on display here.   For starters – hand carved wood blocks. as well […]

NAPL WHITE PAPER FINDS SIGNIFICANT GAP BETWEEN WEB-TO-PRINT EXPECTATIONS AND RESULTS

Press release from the issuing company More than half of printers surveyed say Web-to-print has helped grow sales, but more than 80% express major disappointment in the new technology. East Rutherford, N.J. – A newly released white paper from the National Association for Printing Leadership (NAPL) Research Center, “Web-to-Print: The Promise, the Potential, and the Reality,” finds printers experienced […]