Does postal increases signal the demise of direct mail?

Interesting how the Postal Regulatory Commission (PRC) handing down a decision approving the U.S. Postal Service’s full 4.3% request for an exigent rate hike on Standard Mail on Christmas Eve. Because of this decision many did not see the increase till after the holidays. The concern by many is that this increase will force many marketers to turn back to digital platforms and decrease the spend on direct mail.

I personally think the overall cost of postage has become ridiculous and can understand why marketers are reducing the spend on direct mail. The entire postal system needs to be overhauled and potential even privatized to create a more efficient company.

Let us know your thoughts on this important topic.

http://www.dmnews.com/the-demise-of-direct-mail-prc-approves-43-exigent-increase/article/326958/

Source: DM News

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