Very interesting topic on how the paper industry is challenging the assumption that digital marketing is more environmentally friendly than paper. My opinion is why did it take so long for the paper industry to challenge this? Both you and I have know that paper decomposes far quicker than a computer will in a landfill.
It drives me crazy when I see at the bottom of an email “Please consider the environment before you print this email” OK…maybe you should have considered the environment before you sent me this email or before you bought that new computer or tablet. I’m not against computers, I’m just sick of people telling me that digital is the future and is green.
Sorry for the triad above so instead of me talking lets hear your thoughts on this subject. I would like to hear from both sides if possible.
Source: The Guardian