Americans crazy about mail, but can’t say why

Great article that Noah Klueppel passed along to us this morning on Twitter. I find it pretty hilarious just by reading the name of the article Americans crazy about mail, but can’t say why. Its interesting read and hear that people would miss getting their mail, but they can’t explain why. I think I know Read more about Americans crazy about mail, but can’t say why[…]

Digital Printing on Wood – The Next Logical Step

Digital printing on any substrate isn’t new to the print world.  For the past few years numerous companies have produced digital presses able to “print on anything” up to 2″ thick.  People claim to print on carpet squares, fabric garments, and even flat thick substrates like masonite or office doors.  The problem with this technology Read more about Digital Printing on Wood – The Next Logical Step[…]

Driving success of direct mail in a digital era

Driving higher ROI for direct mail pieces is becoming increasingly hard and hard for marketers. Direct mail campaigns are more and more scrutinized for ROI especially because they cost more than a digital communication. The key is follow the 8 steps outlined in the below article to achieve a successful campaign. I also believe that Read more about Driving success of direct mail in a digital era[…]

Why the Sky Isn’t Falling for Direct Mailers

I came across this article over the weekend and to be quite honest I have to agree that we as direct mailers need to start looking at the other side of the coin. The writer outlines how direct marketing consultant and mailer Craig Simpson remains bullish on direct mail. He recently wrote, with author Dan Read more about Why the Sky Isn’t Falling for Direct Mailers[…]

Guinness World Record Poster Printed

Germany based Verseidag seemee, a manufacturer of printable materials for the sign, digital and screen printing industries, announces the movie poster “Boss”, printed on Verseidag seemee mesh extra material, sets a new Guinness World Record. The fan club of the Bollywood star Akshay Kumar actualized the larger-than-life poster in association with the UK-based digital printer Macro Art to attend the Read more about Guinness World Record Poster Printed[…]

These Print Jokes aren’t much BETTER or are they.

How many printers does it take to screw-in a light bulb? …8 1 to hold the bulb and 7 to drink until the room spins An RGB walks into a CMYK bar. Bartender says, “Hey, aren’t you out of gamut?” Printers know how to ‘do it’ between the sheets. Why did the printer forget to Read more about These Print Jokes aren’t much BETTER or are they.[…]

Throwback Thursday: Superior Set No. 4000

I hinted yesterday that todays post from me would be nostalgic.  Ebay has been my best asset indigging up old print artifcacts.    Because of that, my print collection is growing and I am proud to add this antique to the list. Meet the ‘Prentice Rubber Type Set.  Just like the Cub Press I posted about a Read more about Throwback Thursday: Superior Set No. 4000[…]