Shrink Sleeve Labels: Explored

I guarantee you have seen Shrink Sleeve labels in a retail setting.  The thin printed or unprinted plastic “label” that is molded around shaped bottles, or up and over caps.  Here is a good example of a common Shrink Sleeve.  Although it is called a “label” the actual product involves no adhesive.

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Shrink sleeve labels are printed on a plastic or polyester film material that shrinks to fit a container’s shape when heat is applied. With bold 360° graphics, custom printed shrink sleeves have been shown to increase sales by 20% over traditional pressure sensitive labeling. Popular benefits of using shrink sleeves:

  •       Full color, 360° design coverage.
  •       Fits most containers and can contour to special shapes.
  •       Moisture and abrasion resistant.
  •       No adhesive makes containers reusable.

Here is a quick video on the Technical Process surrounding Shrink Sleeves –

As you can see, in certain applications this truly is the best way to brand your product.

And another quick video on the benefits of Shrink Sleeves –

 

Any followers of this blog currently producing Shrink Sleeves?  Do you think this avenue of print is growing?

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