I guarantee you have seen Shrink Sleeve labels in a retail setting. The thin printed or unprinted plastic “label” that is molded around shaped bottles, or up and over caps. Here is a good example of a common Shrink Sleeve. Although it is called a “label” the actual product involves no adhesive.
Shrink sleeve labels are printed on a plastic or polyester film material that shrinks to fit a container’s shape when heat is applied. With bold 360° graphics, custom printed shrink sleeves have been shown to increase sales by 20% over traditional pressure sensitive labeling. Popular benefits of using shrink sleeves:
- Full color, 360° design coverage.
- Fits most containers and can contour to special shapes.
- Moisture and abrasion resistant.
- No adhesive makes containers reusable.
Here is a quick video on the Technical Process surrounding Shrink Sleeves –
As you can see, in certain applications this truly is the best way to brand your product.
And another quick video on the benefits of Shrink Sleeves –
Any followers of this blog currently producing Shrink Sleeves? Do you think this avenue of print is growing?