“Tech Up” Direct Mail

Direct mail continues to lead all other direct marketing communications in ROI. This is why most marketers have not abandon direct mail and have looked for ways to integrate it with online campaigns.  As direct mail continues to evolve and...

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Two Must-Haves in Logo Design

Uber important to a company’s brand recognition is their logo.  Numerous websites are published as guides to building logos and creating brands visually.  Most of these sites cover similar topics, and when sorting through them all I found two of...

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When Personalization Goes Wrong

Personalization is becoming more and more common in print communications from direct mail to letter packages. Many companies are able to produce dynamic mailers that switch out information, images, content and offers based on the individual they are targeting. The...

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Blackhawk Greats Wrap Local Chicago Business

The Blackhawks have a big game tongiht, so this news article seemed relevant Chicago-Area Business Shows Big Blackhawks Pride The banner, dubbed, Mt. Hawkmore, is 20 feet high and 75 feet wide By Alexandria Fisher   One Chicago-area business has taken...

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The GPO may be changing names – Kind of

The Senate may vote soon on a bipartisan bill that would give the 153-year-old Government Printing Office a new name to better reflect its digital-age work. The legislation, sponsored by Sens. Amy Klobuchar (D-Minn.) and Saxby Chambliss (R-Ga.), would swap the word...

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Throwback Thursday – The Linotype Machine

Throwback thursday is all about the Linotype Machine.  This thing is amazing.  A true mashup of Engineering and science.  Hand typesetting is tiresome, long, intricate work, and it was largely unchanged for 100’s of years.  Then came the linotype machine....

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