On Tuesday I outlined an ad campaign that Nivea executed down in Brazil that talked about the print ad that would charge your phone. More here http://inkondapaper.com/2014/05/no-way-a-print-ad-that-charges-your-cell-phone/ if you missed it.
Well recently they came out with their next gem of a campaign. This campaign is again a print ad and this time it comes with a bracelet for you track your kid at the beach. The bracelet is put on the kid and the parents can decide how far they want the kid to be able to wander from a centralized location. The app on your phone will follow the signal and will alert you if the kid has gone outside the radius determined by the parent. Pretty awesome if you ask me.
The print and paper part is cool as well. Since it is meant for the beach, the bracelet is made from humidity resistant paper so it can be used more than once. Check out the video below.