Ok ok this article is a little old and honestly I’m surprised it did not get more publicity. I know what you’re thinking “How can a print ad charge my cell phone?” Well it can thanks to an innovative idea from Giovanni + Draftfcb in São Paulo, Brazil for Nivea Sunblock. I mean this is really really cool and I wish others would embrace these ideas more. I know it can be costly, but the response would be out of this world if it was promoted correctly.
If you find yourself on a Brazilian beach, no need to leave if the battery on your phone is running low – thanks to Nivea and their clever magazine ad: a solar power charger for your phone. Created byGiovanni + Draftfcb in São Paulo, Brazil, the ad promotes Nivea’s Sun line which includes an ultra-thin solar panel and phone plug. The panel on the sunscreen ad is made of solar material that captures the suns rays, converting it into energy for your phone which plugs in via the port.
Read more here: http://www.psfk.com/2013/06/nivea-phone-charger-ad.html#!Jt4JX