Scratch and Sniff Manure

We had a twitter request for a post on scented printing – and it stirred up some memories.  I am sure most printers are familiar with some form of scented, scratch and sniff printing.  Lemon, Lavender,, even dill pickle – anyone remember this? The memory scented printing brings to mind is a funny one.  It Read more about Scratch and Sniff Manure[…]

Direct Mail Matters!

This article show how direct mail is helping to trigger greater response rates when pairing with digital channels. According to this study 79% of consumers surveyed act on brands’ direct mailing immediately. DIRECT MAIL TRIGGERS AN ONLINE RESPONSE DIRECT MAIL VIEWED AS TRUSTWORTHY DIRECT MAIL IS RETAINED FOR FUTURE REFERENCE MANY CONSUMERS EXPECT DIRECT MAILINGS Read more about Direct Mail Matters![…]

Komori’s new imPRESSive Lithrone GX40

Yesterday Komori debuted its newest press and at first Glance the 40″ Komori Lithrone GX40 is just another in the Lithrone family.   It can print roughly 18000 sheet an hour, and can handle both thin paper stock and board stocks for packaging applications.  The press offers quick color change-overs and top-notch print quality Numerous Read more about Komori’s new imPRESSive Lithrone GX40[…]

How to build a successful, profitable and enjoyable print sales career

If you have read my bio (Click Here) on InkOnDaPaper you will know that I’m in print sales and have been since I started in the print world. Let me tell you it has not been easy and some days I wonder why I even decided to enter this career path. But when I get a satisfied Read more about How to build a successful, profitable and enjoyable print sales career[…]

Is Production Inkjet a Cost-Effective Solution?

As more and more printers look at Production Inkjet many of them are thinking if they should move into this market or not. It is the latest and greatest, but the issue is that you need to have the work before you can put the equipment on the floor. Now this might be a little Read more about Is Production Inkjet a Cost-Effective Solution?[…]