As more and more printers look at Production Inkjet many of them are thinking if they should move into this market or not. It is the latest and greatest, but the issue is that you need to have the work before you can put the equipment on the floor.
Now this might be a little different than digital printing equipment as many printers dove head first into this market. The hope was to hit the market at the right time and get a ton of work. For some that might have worked for others they are no longer in business.
The article that I outlined below talks more about the requirements of work needed to consider production inkjet equipment. This will help many printers decide if they should look at this market or if they should consider staying away for the moment.
How has your company approached production inkjet? Please share.
Source: My Print Resource