I have to say in the past few months the USPS has done a really good job of putting out awesome videos on the mailing process(More Here) and now this video on the power of direct mail. This video outlines how marketing teams can see the power of print and how it can enhance the digital communication channels. Print and digital communications need to work together to help improve sales and increase ROI for clients. No longer can you do one or the other and think you will get a huge return. Print complements digital and digital can complement print it really is that easy.
Take a look at the video and tell us what you think. I have to stand up and applaud the USPS for these marketing videos and for supporting the print and mailing industry.