Let your Beer do the Dirty Work with Beer Decals

Here’s an awesome idea.  Beer decals that will make any adult beverage interactive.  This article was published late last year.

London-based label, sticker and poster printerDiginate has created Rough Draft, a concept interactive beer that uses NFC tags placed on beer bottles to send simultaneous messages to home, work and friends.

Diginate’s Jon Gulbrandsen, speaking to NFC World recently, explained, “We recently made some interactive NFC-enabled labels for a beer we brewed in our office. It’s the world’s first NFC beer, as far as we know.”

When tapped, Rough Draft presents the drinker with a map that locates all pubs in the immediate area and sends:

■A text message letting a ‘loved one’ know you will be home late

■An email to your boss telling him or her you may not be in tomorrow

■A tweet inviting friends to join you in the bar

Diginate says, ” There may be other interactive beers out there. But this is definitely the first beer in the world that will tell your boss you’re sick!”

~Source: Here

I really think a tweet inviting friends to join you in the bar is a great way to not only draw friends to the bar, but get the customer interacting with your product in a whole new way.

Have you seen a product similar to this?  Please share!  We’d love to hear about it.

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