PRICE. It’s all some buyers choose on. Now they could be justified if lets say they selected a group of vendors to utilize on their work. They could always pick the cheapest price on every project, bit I’m sure they know which printer can handle which project. The article I selected for today talks about value.
What is value? The author defines it as the following.
Value = Your price + YOU + Your company’s services/offerings that go above and beyond the norm.
Take some time to read the article and write down ways you can provide value besides quality, price and service.
Source: Printing Impressions-Ryan Sauers