Responsible Paper Procurement by NewPage Corporation
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Case Study: Williams-Sonoma, Inc. Commits to Responsible Paper Procurement
|Williams-Sonoma, Inc., the premier specialty retailer of home furnishings and kitchen products in the U.S., markets its brands (Williams-Sonoma, Pottery Barn, Williams-Sonoma Home, and West Elm) through retail stores, catalogs, and the Internet. As a major catalog company, Williams-Sonoma is committed to environmental stewardship, specifically to sound paper procurement practices that ensure the sustainability of forests and other natural resources.
In 2006, Williams-Sonoma approached NewPage for assistance in meeting this goal. Specifically, the company wanted to use paper that came from FSC (Forest Stewardship Council) certified sources for their catalogs.
At the time, few suppliers or paper mills held FSC chain-of-custody certification. Most mills, including the NewPage mills, were committed to the Sustainable Forestry Initiative (SFI), a third-party certification that ensures paper products come from well-managed forests. But both NewPage and Williams-Sonoma recognized that FSC certification is one of the most comprehensive certification systems, and they committed to meeting FSC certification standards.
The Forest Stewardship Council (FSC) is a non-profit organization devoted to encouraging the responsible management of the world’s forests. FSC’s high standards ensure forestry is practiced in an environmentally and socially responsible way. Independent third-party certification organizations assess forest management and verify the entire chain-of-custody.
Though many FSC requirements were similar to SFI requirements, NewPage moved quickly to define the differences and implement the new FSC criteria at NewPage mills.
The FSC certification builds on earlier environmental efforts at Williams-Sonoma, including incorporating 10 percent post-consumer recycled content into its catalog and up to 50 percent in shipping cartons, gift wrap, copy paper, and corporate stationary. By becoming the first major catalog company to print all catalogs on FSC certified paper, Williams-Sonoma assumed an environmental leadership position in its industry.
Click Here – Case Study from NewPage-Williams-Sonoma Inc.
Source: NewPage Corporation