Amazing Inks – The Incredible Inks of Espionage

Happy Friday!  Today’s post – Amazing Inks – was shared from one of our readers.  You can read the original much cooler looking article here ~Source: Collins Inkjet – Amazing Inks   Throughout history, amazing inks have helped the clandestine communicate...

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Why junk mail is effective

You may hate junk mail, but research says it works anyways. People may pass by billboards with their heads pointed elsewhere, click through video ads with mild annoyance and hit the mute button during TV commercials. But they still enjoy reading business-fueled snail...

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Print is Novel in Digital Era

For the 52nd year, GDUSA has conducted a reader survey about print design. When print was the dominant medium for graphic designers, our surveys split hairs: lots of detailed questions and analysis of projects, presses, papers, specification practices. In 2015, print...

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Do you measure color?

I had to share this article today as I know over the summer months many print shops look for ways they can be more productive. Looking the process of a job and trying to understand how they can be more efficient....

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How Printing Ink is Made

Let’s start this monday with a bit of knowledge on how printing ink is made.  No surprise we here at InkOnDaPaper LOVE printing ink. Get Ready for the best video walk through we have found on how printing ink is made. “A...

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Digital Printing-What is it good for?

Digital printing has really taken off in the last decade from the original Indigo digital press to the new high speed digital inkjet web presses of today. Frequently with my customers the question comes up, when is digital printing most...

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Direct Mail Has a Greater Effect

Direct Mail Has a Greater Effect on Purchase Than Digital Ads A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase. An in-depth neuroscientific study sponsored by the Postal Service Inspector General’s...

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Zero Waste Packaging

When I first saw these packaging concepts I knew I had to share them here.  Zero waste packaging.  By printing on the actual product these designs have molded packaging and product to create both a retail presence and zero waste...

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