Surprise! The Power of Print

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely...

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Reasons Why Print Is More Valuable

If you had to print out the entire Internet, the stack of paper would go further than NASA’s New Horizons spacecraft currently whizzing past Pluto. Thank goodness we do not have to read all that printed information. The fact that...

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The move away from pre-printed shells

The move away from pre-printed shells If you wander the warehouse of many direct mail or transactional printers, you will likely stumble upon roll after roll of preprinted forms—so-called “offset shells.” For years, preprinting static color content on an offset...

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