Surprise! The Power of Print

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people Read more about Surprise! The Power of Print[…]

Reasons Why Print Is More Valuable

If you had to print out the entire Internet, the stack of paper would go further than NASA’s New Horizons spacecraft currently whizzing past Pluto. Thank goodness we do not have to read all that printed information. The fact that the Internet is not printed makes it convenient for us to use. It also means Read more about Reasons Why Print Is More Valuable[…]

Delicious Color Project Pairs PANTONE Swatches With Tasty Smoothies Read

If the title isn’t a dead giveaway, the team here at InkOnDaPaper is hungry this Friday Morning : ) ‘PANTONE Smoothies’ is a fun color and food experiment by art director Hedvig A Kushner, in which she pairs delicious smoothies with PANTONE swatches. Using different fruits and vegetables to achieve the desired shade, she hopes Read more about Delicious Color Project Pairs PANTONE Swatches With Tasty Smoothies Read[…]

The move away from pre-printed shells

The move away from pre-printed shells If you wander the warehouse of many direct mail or transactional printers, you will likely stumble upon roll after roll of preprinted forms—so-called “offset shells.” For years, preprinting static color content on an offset press and rerunning them through a digital press to add personalized content was the most Read more about The move away from pre-printed shells[…]