Instead of an instructional video on a Monday morning, the Team at InkOnDaPaper figures that pictures might be easier on the brain.
Here are a few clever uses of printed advertising. Ink on paper in some of it’s finest moments.
In small format, the creativity can shine through just the same.
Even with the emergence of the digital revolution and the mobile migration that followed, advertising in print is still much more expensive than advertising online. That’s because the larger pages give advertising creatives a bigger canvas to work with than a banner ad, and the reader is more receptive to a message when he or she is giving it undivided attention. As a result, the medium gives advertisers the opportunity to do some of their most exciting and interesting work, for audiences who are more receptive to subtlety than those usually found online.
This is a really cool ad from DHL. You just can’t do this without PRINT : )