USPS Proposes New Print Technology Promo

New promos from the USPS for 2016. The U.S. Postal Service is looking to modify its 2%-off promotions for 2016, with a move toward motivating direct mailers to do A/B testing and to try out advanced printing technologies to increase customer engagement and response. Among the five promotions the Postal Service submitted yesterday for the Read more about USPS Proposes New Print Technology Promo[…]

A Phone and B-Flute Corrugate Make Virtual Reality

Google’s new Virtual Reality project titled “Google Cardboard” is beginning to turn some heads.  When folded, glued and velcro’d correctly this little piece of corrugate can take a 360 video and bring it to life.  Yes, you heard that correctly.  Virtual Reality through a well diecut piece of corrugate and your cellphone.  How does it Read more about A Phone and B-Flute Corrugate Make Virtual Reality[…]

Seven Reasons to Use Print Marketing

Placing your business firmly in the spotlight, and keeping it there, is one way of remaining in the minds of your customers. You can do that by using printed marketing and promotion material to boost business. Here’s a look at seven reasons to use print marketing. 1. Print still has authority Yes, the online world Read more about Seven Reasons to Use Print Marketing[…]

Postal Service Debuts Digital Mail

I have to say this seems very interesting to me and I would like to see the response on it. Does this help get people more excited to get home and open the mail? Does it allow for higher response rates? Does it further connect print with digital communication? In New York The U.S. Mail Read more about Postal Service Debuts Digital Mail[…]

Struggling Verso considering sale of Duluth paper mill

By News Tribune, news service reports on Nov 16, 2015 at 5:56 p.m. Verso Corp. is considering the sale of some of its paper mills — including the one in West Duluth — or filing for bankruptcy, the company announced Monday. But the mill’s workforce — about 300 employees — needn’t be concerned about the Read more about Struggling Verso considering sale of Duluth paper mill[…]

Give the Gift of PooPooPaper this Holiday Season

Featured in previous InkOnDaPaper posts, PooPooPaper has now expanded.   It would appear things are going very well as they have now added multiple different animal papers, as well as a new E-store.  You should really check out their new E-store (or as they say, pull up a “stool”), it is packed full of great Read more about Give the Gift of PooPooPaper this Holiday Season[…]

How Programmatic Printing is Breathing Life Into Direct Mail

Print is old fashioned. Print is expensive. Print is slow. There are many ways to articulate the decline and death of this paper-based medium, but don’t declare it down for the count just yet. The same programmatic forces that have revolutionized the digital advertising and marketing industries are making their way into a format that Read more about How Programmatic Printing is Breathing Life Into Direct Mail[…]

How in the!?!?! Lenticular Explained

 Every day, there are hundreds—perhaps even thousands—of advertising messages knocking on your head trying to gain access to the part of your brain that decides to buy things. With so much money at stake, it’s hardly surprising that advertisers go to such extraordinary lengths to catch our attention. The only trouble is, our brains habituate: Read more about How in the!?!?! Lenticular Explained[…]