What is Print’s Role in Digital Marketing?

What is print’s role in a world rapidly embracing digital marketing? There are a lot of answers we are used to hearing, including the overall value of the multichannel approach, print’s ability to stand out in a postal mailbox, and print’s unique value as a tangible medium. But not everyone sees print’s role the same Read more about What is Print’s Role in Digital Marketing?[…]

The Great Big Toys“R”Us Book of Awesome

Toys“R”Us has announced that The Great Big Toys“R”Us Book of Awesome, the company’s annual resource for the year’s hottest toys, began arriving in homes last week featuring an all-new, special interactive edition. This 96-page toy compendium is compatible with the company’s all-new app, The Geoffrey Shuffle, a game that allows kids to bring to life the Read more about The Great Big Toys“R”Us Book of Awesome[…]

USA TODAY – Fun Facts About the Nation’s Newspaper

For those of you that missed it, it was Jason’s birthday yesterday. I spent a fair amount of time looking for printing facts from the year Jason was born and instead I found a great bit of printing history. Jason and USA TODAY share the same birth year! The USA today is the Nations widest Read more about USA TODAY – Fun Facts About the Nation’s Newspaper[…]

Hot vs. Cold Foil Printing: 5 Points to Consider

So you’ve decided to integrate foil in your next print project. It’s just the touch you need to draw your reader’s attention to the right place or to bring your advertising to a more luxurious level. The two methods used to apply foil in print—cold foil transfer and hot stamping—differ in performance and production. So Read more about Hot vs. Cold Foil Printing: 5 Points to Consider[…]