2016 USPS Promotions and Incentives

As we enter 2016 more and more companies are looking to utilize multi-channel campaigns. These campaigns integrated both print and digital communications to help drive a better response and ROI. One of the single most expensive area in a direct mail campaign is the postage costs. Now the USPS has been providing promotions that allow marketers to save some money on postage if they follow certain guidelines.

I wanted to share with you some of the current and upcoming promotions that the USPS is providing in 2016. When it comes to savings even a small 2% can help.

Current Promotions

Tactile, Sensory, & Interactive Engagement Promotion

Leveraging the physical aspects of mail, as well as the advances in print technology, marketers and mailers can enhance how customers interact and engage with mail. During this promotion, eligible mailers who incorporate a multi-sensory experience in their mailpiece may receive a postage discount.

Promotion Period March 1 – August 31, 2016
Registration January 15 – August 31, 2016
Discount 2% of eligible postage
Eligible Mail Standard Mail® letters and flats
Nonprofit Standard Mail letters and flats
Questions tactilesensorypromo@usps.gov

Emerging & Advanced Technology/Video in Print Promotion

The Emerging and Advanced Technology/Video in Print Promotion encourages mailers to integrate direct mail with technology, providing an interactive experience for customers. Mailers who create mailpieces that use at least one form of approved emerging or advanced technologies will receive a postage discount.

Promotion Period March 1 – August 31, 2016
Registration January 15 – August 31, 2016
Discount 2% of eligible postage
Eligible Mail First-Class Mail® presort and
automation letters, cards, and flats
Standard Mail® letters and flats
Nonprofit Standard Mail letters and flats
Questions mailingpromotions@usps.gov

Upcoming Promotions

Earned Value Promotion

The Earned Value Promotion will provide a discount to eligible mailers who send Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) enclosures. Earned credits, once approved and accepted, will be credited to the Permit accounts and can then be applied to future mailings.

Promotion Period April 1 – June 30, 2016
Registration February 1 – March 31, 2016
Earned Value Credits $0.02 per eligible piece (first time participants)
$0.03 per eligible piece
Eligible Mail Business Reply Mail and Courtesy Reply Mail
Questions EarnedValue@usps.gov

Mobile Shopping Promotion

The Mobile Shopping Promotion encourages mailers to integrate mobile technology with direct mail to make it easier for customers to shop online. Eligible mailpieces that direct customers to a social media “Buy Button” may receive a discount on postage.

Promotion Period July 1 – December 31, 2016
Registration May 15 – December 31, 2016
Discount 2% of eligible postage
Eligible Mail Standard Mail® letters and flats
Nonprofit Standard Mail letters and flats
Questions mailingpromotions@usps.gov

Personalized Color Transpromo Promotion

Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging. For eligible mailers, this promotion will provide an upfront postage discount.

Promotion Period July 1 – December 31, 2016
Registration May 15 – December 31, 2016
Discount 2% of eligible postage
Eligible Mail First-Class Mail® commercial letters that are part of
an IMb® Full-Service mailing
Questions FCMColorPromotion@usps.gov

Learn more from the USPS about each promotion at Promotions and Incentives

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