How to Measure ROI From a Printed Marketing Campaign

The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encourage us to use digital advertising and inbound marketing strategies to attract and convert customers. However, with the growing use of digital advertising, print Read more about How to Measure ROI From a Printed Marketing Campaign[…]

Farnsworth-Munsell 100 HueColor Vision Test

The Farnsworth-Munsell 100 hue test is one of the most famous color vision tests available. It belongs to the group of hue discrimination, also called arrangement tests. Another famous test in this group is the Farnsworth D15 arrangement test. The aim of the test is to order the shown color plates in the correct order—any Read more about Farnsworth-Munsell 100 HueColor Vision Test[…]

Regulatory Compliance Is a Boon for Print

Product manufacturers and their package/label printing partners seem to be in an ongoing race to keep up with changing regulations – from the UL (Underwriters Laboratories) for electrical products, RoHS (Restrictions of Hazardous Substances) or GHS (Globally Harmonized System) for chemicals, FDA (U.S. Food and Drug Administration) for food products or, north of the border, Read more about Regulatory Compliance Is a Boon for Print[…]

20 Fun Typographic Logos Of Words We Use Everyday

The quick post today is meant to get your creative thinking going this morning.  Typographic logos are being more and more frequently in logo design.  It’s a creative way to spin a simple word into an entire brand.  This studio put out 45 of these clever ideas and I have selected the first 20 for Read more about 20 Fun Typographic Logos Of Words We Use Everyday[…]