Seriously – I bet you bought a Mother’s Day card. The majority of you, statistics show, bought more than 2. According to the Greeting Card Association, about 133 Million Mother’s Day cards are sold each year. The average per consumer, 2.8 Mother’s Day cards. That’s a WHOLE LOTTA paper, ink, glitter, lace, and UV coating! The greeting card industry as a whole is huge, but the next couple of days are when it hits one of its yearly highs.
A couple fun facts about the Greeting Card industry before we cut loose for the holiday weekend –
- The most popular Seasonal cards are Christmas cards, with some 1.6 billion units purchased (including boxed cards). This is followed by cards for Valentine’s Day (145 million units, not including classroom valentines), Mother’s Day (133 million units), Father’s Day (90 million units), Graduation (67 million units), Easter (57 million units), Halloween (21 million units), Thanksgiving (15 million units) and St. Patrick’s Day (7 million units).
- Americans purchase approximately 6.5 billion greeting cards each year. Annual retail sales of greeting cards are estimated between $7 and $8 billion.
- The most popular Everyday card-sending occasion by far is Birthday, followed by a number of secondary occasions that include Sympathy, Thank You, Wedding, Thinking of You, Get Well, New Baby and Congratulations.
- Women purchase an estimated 80% of all greeting cards. Women spend more time choosing a card than men, and are more likely to buy several cards at once.
This serves as your reminder IODP readers – get your Mother’s Day Card or cards. Perhaps some flowers for the special lady in your life too.
Travel safe, enjoy the holiday weekend.