Getting Practical with 3D Printing

3D Printing is everywhere.  You can’t click through design blogs anymore without constantly seeing newer and cooler applications for this “print” process.  We have even seen companies start 3d printing their own circuit boards – check it out Here.  Digging back through our old posts you will find at least 10 about some form of 3D […]

A Guide to Popular Printing Techniques

In college in Waterford, Ireland, one of our class projects was called “Techniques.” The brief was to become familiar with as many popular printing techniques we could and show them through physical pieces. It was a fun project. However, when you leave school, you don’t always get the chance to work with these really amazing printing […]

Why Direct Mail is More Memorable

Neuromarketing research shows physical advertisements have a pronounced effect on consumer decision-making. The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing […]

The Role of Print Marketing in a Digital World

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, […]

Why Brand Colors Matter

How True Blue is Your Logo? When you were a kid, color was simple. Red was red, blue was blue, yellow was yellow. Then you grew up, went to work in the graphics department of a huge corporation and color has turned into a bit of a headache. Why is getting your blue logo right […]