Getting Practical with 3D Printing

3D Printing is everywhere.  You can’t click through design blogs anymore without constantly seeing newer and cooler applications for this “print” process.  We have even seen companies start 3d printing their own circuit boards – check it out Here.  Digging back through our old posts you will find at least 10 about some form of 3D Read more about Getting Practical with 3D Printing[…]

A Guide to Popular Printing Techniques

In college in Waterford, Ireland, one of our class projects was called “Techniques.” The brief was to become familiar with as many popular printing techniques we could and show them through physical pieces. It was a fun project. However, when you leave school, you don’t always get the chance to work with these really amazing printing Read more about A Guide to Popular Printing Techniques[…]

13 Powerful Print Ads That’ll Make You Look Twice

Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Some of them feature clever tongue-in-cheek jokes Read more about 13 Powerful Print Ads That’ll Make You Look Twice[…]

Print Advertising vis-à-vis Digital Advertising

Today’s market is primarily composed of internet users. More and more people choose to subscribe to online newspapers, magazines, etc. People are given the option to remove the clutter from their shelves and store everything on their web based emails or cloud storages. Although most of the transactions and essential activities are done digitally, there Read more about Print Advertising vis-à-vis Digital Advertising[…]

QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER

As retail businesses grow, so too must their marketing efforts. Mail service providers, or MSPs, help businesses expand operations in advertising and communications. These third-party companies provide a host of services including designing, printing, sorting, transporting mailers and more. MSP 101 There are thousands of MSPs in the Unites States. Some only provide specific services Read more about QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER[…]

COLOR ACCURACY AND CONSISTENCY: A BALANCING ACT

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the Read more about COLOR ACCURACY AND CONSISTENCY: A BALANCING ACT[…]

Why Direct Mail is More Memorable

Neuromarketing research shows physical advertisements have a pronounced effect on consumer decision-making. The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing Read more about Why Direct Mail is More Memorable[…]

How to Use Solar-Powered Screen Printing Inks

Flip-flops and nail polish that changes color when exposed to sunlight has long been a fun fad,  but now that trend also extends to screen print ink, allowing screen printers to create garments, tote bags and other items that change color when exposed to the sun. Solar Active International has created a series of screen-print Read more about How to Use Solar-Powered Screen Printing Inks[…]

The Role of Print Marketing in a Digital World

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, Read more about The Role of Print Marketing in a Digital World[…]