Pantone’s Color of the Year is….Greenery

There will be a lot more green in the world in 2017. Color forecasters at the Pantone Color Institute have declared “greenery” as next year’s color of the year. Although there is green in grass, leaves and apples, Pantone is specific about what counts as “greenery.” The company describes it as “a fresh and zesty Read more about Pantone’s Color of the Year is….Greenery[…]

The End of Global Brands

If you were among those kids who had Kellogg’s cornflakes on the breakfast table, drank a Coke from time to time, enjoyed your favorite KitKat, and, after you got a little older, have always used Tide, don’t expect the next generation to follow you. Your familiar global brands will begin dying in 2017. Why? It Read more about The End of Global Brands[…]

So You Want to Be a Print Designer?

Print design is a varied category of commercial art. Graphic designers in the industry of print design find themselves working on magazine layouts, book covers and layouts, catalogs, greeting cards, packaging, textile prints, and more. It’s a long, fantastic list of artwork and design meant to be recreated in a tangible, printed form. I interviewed Read more about So You Want to Be a Print Designer?[…]

XCMYK Four-Color Expanded Gamut Printing

ALEXANDRIA, Ca. — December 2, 2016 — Idealliance, the industry association representing all facets of the global media supply chain, has released a new dataset and profiles supporting XCMYK four-color expanded gamut printing. After 26 international test runs over 15 months, Idealliance has released the XCMYK profile and announced XCMYK, a new colorspace representing XCMYK Read more about XCMYK Four-Color Expanded Gamut Printing[…]