Direct Mail Is Marketing’s Workhorse

The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Read more about Direct Mail Is Marketing’s Workhorse[…]

How to Utilize Door Hanger Advertising

When used effectively, door hangers serve as an effective and inexpensive advertising method. Businesses too often overlook door hanger advertising these days, and the fact that they are seen less often makes them stand out and become even more effective when used in the right situations. We’ve put together a list of 4 ways to effectively use Read more about How to Utilize Door Hanger Advertising[…]

Kodak Returns to Profitability – Guess what?!?! Print helped!

How a former blue-chip marketer is finding a new kind of success playing small ball online. “How do you stay relevant in a modern, changing world?” asks graphic designer Tad Carpenter, Instagram star and host of a web series for Eastman Kodak Company featuring commercial printing businesses around the globe. It’s a challenge that Kodak Read more about Kodak Returns to Profitability – Guess what?!?! Print helped![…]

We’ve failed at defending PRINT

By: Jason Shudy There, I said it. As a print community we haven’t done a good job of showing how powerful print is, and I’m here to take a stand. It is time we show print for what it is……a results driven marketing tool. Plain and simple it may cost more but the results far outperform Read more about We’ve failed at defending PRINT[…]

35 Astonishing Greeting Card Industry Trends

It’s been said that for the greeting card industry to be able to survive, the industry is going to need to begin becoming more creative. Digital communications are causing disruptions within this industry and let’s face it – the internet isn’t going to go away any time soon. From 2010-2015, Hallmark slashed its workforce from Read more about 35 Astonishing Greeting Card Industry Trends[…]