Printing History is Bigger in Texas

Keelin Burrows is the curator of The Printing Museum in Houston. After completing a three-year curatorial fellowship at the Museum of Fine Arts, Houston, in the Modern and Contemporary Decorative Arts and Design Department, she applied for and was awarded this curatorial position in 2012. The museum was founded by commercial printers in the late […]

Pantone – There Can Only be One

In branding – color selection may be one of the most important things a brand can do.   Some brands are so tied to certain colors that you can recognize the brand without even words.  Coca Cola, McDonald’s, Tiffany’s jewelry – these are great examples of brands that utilize the Genius behind color recognition. Pantone had […]

Paper Grows Trees!

Really great article we had to share from our friends at Two Sides on how paper grow trees. Take a look and as always let us know your thoughts. Submitted by: Phil Riebel 03/10/2017 In North America, it takes less than 2 seconds to grow the fiber needed for a standard #10 envelope (on 100 acres […]

15 Amazing Door Hanger Designs

Last week we featured how to use door hanger advertising effectively. Well here are great examples of creative door hanger designs that we feel truly showcased what we meant.  A bit more than your standard “do not disturb”, these companies put some thought into their door hangers and effectively used them in their marketing campaign. […]

Direct Mail Is Marketing’s Workhorse

The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing […]

How to Utilize Door Hanger Advertising

When used effectively, door hangers serve as an effective and inexpensive advertising method. Businesses too often overlook door hanger advertising these days, and the fact that they are seen less often makes them stand out and become even more effective when used in the right situations. We’ve put together a list of 4 ways to effectively use […]

The Printed Book Market is Growing!

Print Book Sales Saw a 3% Gain in 2016 Over the Previous Year, Marking the Third Straight Year of Increasing Physical Book Sales As a medium that was seemingly looking at a sharp decline due to the emergence of e-readers and smartphones, sales of printed books have actually been doing quite well over the last […]

USPS-Informed Delivery

Informed delivery is a new service from the USPS that allows you to see whats coming in the mail before you receive it. Learn more here: USPS Informed Delivery FAQs: Informed Delivery FAQ I have mixed reviews about this service as I think the suspense of getting mail each day and not knowing what is what makes […]