8-Color Printing: What’s Hype and What’s Real?

As wide format digital production printing evolves, new technologies and paradigms are constantly being added to the continuous flow of new products. While just a few years ago, four-color printing was the only way to go wide format, today’s buyers are exposed to many color concepts and many different terminologies that are often used to Read more about 8-Color Printing: What’s Hype and What’s Real?[…]

Printer of the Year

Our friends @SappiNA are looking for the 2017 Printer of the Year! Enter before April 7th! This award is widely regarded as the world’s most respected achievement in the field of printed communications—and this year it could be yours. Since 1999, Sappi’s been celebrating exceptional printers like you who relentlessly drive for results. We collect your Read more about Printer of the Year[…]

MERGING SOCIAL MEDIA AND DIRECT MAIL

Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can Read more about MERGING SOCIAL MEDIA AND DIRECT MAIL[…]

How Revolutionary Packaging Can End Food Waste

Each year, 33% of all food produced ends up wasted, equating to 1.3 billion tonnes worldwide. But did you also know that about 95% of the food we throw away ends up in landfills or combustion facilities? What does that mean for our carbon footprint? Food loss and waste around the world accounts for 4.4 gigatonnes of greenhouse gas emissions Read more about How Revolutionary Packaging Can End Food Waste[…]

Why Everyone is Falling in Love with Print Again

In this incredibly convenient and efficient digital age, why are we still hung up on print? You might not believe that this is the case, but it’s true. Research shows that: 46% of U.S. Internet users said they only read printed books [1] 56% of all consumers trust print marketing more than any other advertising Read more about Why Everyone is Falling in Love with Print Again[…]

Perception of Value

Today’s post was a guest submission and although not exactly print related, there is relevance in proving the value of print. Read on to learn more about the perception of value. Value is in the eye of the beholder. But what influences the beholder in their perceptions? Customer perceived value is incredibly influential when it Read more about Perception of Value[…]

Soy Printing Ink: Myth vs. Reality

“Green” is rarely black and white. More often, it comes in multiple shades of gray. And in the case of one “green” product, those shades of gray come in every color of the rainbow. The demand for soy-based ink is rising as corporate sustainability moves into the mainstream. First developed by the newspaper industry in Read more about Soy Printing Ink: Myth vs. Reality[…]