We’ve failed at defending PRINT

By: Jason Shudy There, I said it. As a print community we haven’t done a good job of showing how powerful print is, and I’m here to take a stand. It is time we show print for what it is……a results driven marketing tool. Plain and simple it may cost more but the results far outperform Read more about We’ve failed at defending PRINT[…]

USPS 2017 Promotions

The Postal Service has filed a notice with the Postal Regulatory Commission (PRC) asking for approval on a 2017 Promotional Program as well as adjusting certain prices in the First-Class Mail Parcels product.   The 2017 program would consist of six separate promotions that would be held throughout the 2017 calendar year.   The Postal Service is Read more about USPS 2017 Promotions[…]

2016 USPS Promotions and Incentives

As we enter 2016 more and more companies are looking to utilize multi-channel campaigns. These campaigns integrated both print and digital communications to help drive a better response and ROI. One of the single most expensive area in a direct mail campaign is the postage costs. Now the USPS has been providing promotions that allow Read more about 2016 USPS Promotions and Incentives[…]

Direct Mail Makes a Comeback

Really good article below from Target Marketing and Polaris Direct. This shows how direct mail is becoming more and more like digital when it comes to personalization. The difference between the two? Direct mail has much better response rates and ROI. Direct Mail Makes a Comeback, Becomes More Like Digital – Partner Voices According to Read more about Direct Mail Makes a Comeback[…]

The Balvenie-Rare Craft Collection

Recently I had the opportunity to attend The Balvenie Rare Craft Collection event. If you’re not familiar with The Balvenie, it is a hand crafted scotch distillery in Dufftown on Speyside, Scotland. So how does this translate to print? The event is traveling across the United States and recently held a session in Chicago. The Balvenie wanted Read more about The Balvenie-Rare Craft Collection[…]

Creativity in label printing

If you’re a label printer, your world continues to get bigger and more fun. New presses, new substrates, and new software facilitate the ability to offer more creativity and more production options. From wood veneer to metallic effects to augmented reality, the opportunities are exploding and the costs are coming down. These opportunities are opening Read more about Creativity in label printing[…]

10 Unusual Printing Facts

Printing has become a part of our daily lives. We use them for printing our most cherished  photos, reports to keep our clients happy, and term papers that we stayed up all night writing. Today’s post highlights 10 of the coolest, most interesting facts about printers, and how they’ve changed and are continuing to alter Read more about 10 Unusual Printing Facts[…]

Did you know about Irresistible Mail?

I’m going to make this short and sweet on a great Thursday morning. A Thursday that has the Chicago Cubs heading to St. Louis for more playoff baseball. As I was looking for some new ideas and concepts for a direct mail project I came across the site Irresistible Mail by the USPS. I have Read more about Did you know about Irresistible Mail?[…]

DIRECT MAIL IN THE EYES OF A MILLENNIAL

I recently found this article and I think this is something that should be shared with marketing teams and anyone that is currently developing marketing strategies for millennial’s. The ideal that direct mail does not work on this age group is just plain stupid. As someone that was born in the 80’s and grew up Read more about DIRECT MAIL IN THE EYES OF A MILLENNIAL[…]