Print in 2017

By: Jason Shudy As we all know print has continued to change over the years and print in 2017 will be no different. Many companies tried to remove print and costs that go along with it from marketing campaigns and the customer journey. They found out quickly that print made a much greater impact then […]

USPS 2017 Promotions

The Postal Service has filed a notice with the Postal Regulatory Commission (PRC) asking for approval on a 2017 Promotional Program as well as adjusting certain prices in the First-Class Mail Parcels product.   The 2017 program would consist of six separate promotions that would be held throughout the 2017 calendar year.   The Postal Service is […]

2016 USPS Promotions and Incentives

As we enter 2016 more and more companies are looking to utilize multi-channel campaigns. These campaigns integrated both print and digital communications to help drive a better response and ROI. One of the single most expensive area in a direct mail campaign is the postage costs. Now the USPS has been providing promotions that allow […]

Direct Mail Makes a Comeback

Really good article below from Target Marketing and Polaris Direct. This shows how direct mail is becoming more and more like digital when it comes to personalization. The difference between the two? Direct mail has much better response rates and ROI. Direct Mail Makes a Comeback, Becomes More Like Digital – Partner Voices According to […]

Creativity in label printing

If you’re a label printer, your world continues to get bigger and more fun. New presses, new substrates, and new software facilitate the ability to offer more creativity and more production options. From wood veneer to metallic effects to augmented reality, the opportunities are exploding and the costs are coming down. These opportunities are opening […]