XCMYK Four-Color Expanded Gamut Printing

ALEXANDRIA, Ca. — December 2, 2016 — Idealliance, the industry association representing all facets of the global media supply chain, has released a new dataset and profiles supporting XCMYK four-color expanded gamut printing. After 26 international test runs over 15 months, Idealliance has released the XCMYK profile and announced XCMYK, a new colorspace representing XCMYK Read more about XCMYK Four-Color Expanded Gamut Printing[…]

Direct Mail Campaigns for the Holidays

Direct Mail Campaigns Can Drive Holiday Sales Growing businesses need solutions to gain traction amid heavy competition, and direct marketing campaigns can provide a marketing win that could help your business stand out. With today’s focus on email marketing, it can be easy to overlook the power of direct mail. But think about your own Read more about Direct Mail Campaigns for the Holidays[…]

Postal Service Reveals Proposal to PRC

WASHINGTON, D.C.,  — October 13, 2016 — The United States Postal Service has filed notice with the Postal Regulatory Commission (PRC) of price changes for Mailing Services products planning to take effect in January 2017. The proposal includes a two cent increase in the price of a First-Class Mail Forever stamp, returning the price to Read more about Postal Service Reveals Proposal to PRC[…]

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website. Over the years I’ve worked with many online marketers who Read more about 3 Secrets to Adding Direct Mail to Your Online Sales Funnel[…]

ADIDAS Ditches the Plastic Shopping Bags

To coincide with Earth Day this year, the sportswear giant Adidas announced it is removing plastic shopping bags from thousands of the company’s global retail stores, a move that will eliminate usage of about 70 million bags per year.  The switch to paper bags will be implemented immediately, with Russia and Kazakhstan following in June Read more about ADIDAS Ditches the Plastic Shopping Bags[…]

R.R. Donnelley & Sons Company Completes Separation Plan

CHICAGO –(BUSINESS WIRE) R.R. Donnelley & Sons Company (“RR Donnelley” or “the Company”) (NYSE:RRD) today announced the completion of its previously announced tax-free spin-offs of its publishing and retail-centric print services and office products business, LSC Communications, Inc. (“LSC”) (NYSE:LKSD), and its financial communications and data service business, Donnelley Financial Solutions, Inc. (“Donnelley Financial”) (NYSE:DFIN). Read more about R.R. Donnelley & Sons Company Completes Separation Plan[…]

PACKAGING ALTERNATIVES

Since the start of the environmental movement, companies have been on the hunt for sustainable business solutions. Some have chosen to create energy-efficient products, while others set up shop in buildings with LEED certification, or Leadership in Energy and Environmental Design. Packaging has become one more viable option, allowing businesses to limit their carbon footprint Read more about PACKAGING ALTERNATIVES[…]

Beyond CMYK – New InfoTrends Study

Advances in production digital printing toners and inks are creating new opportunities to capture high value pages that require more than traditional CMYK-based colors. The powerful combination of special effects (white, clear, textures, metallic, fluorescents, etc.) with the unique capabilities of digital printing (personalized and on-demand production) is opening up new applications traditionally produced with Read more about Beyond CMYK – New InfoTrends Study[…]

Printing. Broader Than You Think!

By Gerry Mulvaney, European Sales Manager, Landa Digital Printing Eleven days in May and June gave me insight into a number of different print businesses that I do not normally encounter in my daily life as a Landa Business Manager. My many years in offset lithography has given me significant insight into commercial printing, but Read more about Printing. Broader Than You Think![…]