Printer of the Year

Our friends @SappiNA are looking for the 2017 Printer of the Year! Enter before April 7th! This award is widely regarded as the world’s most respected achievement in the field of printed communications—and this year it could be yours. Since 1999, Sappi’s been celebrating exceptional printers like you who relentlessly drive for results. We collect your Read more about Printer of the Year[…]

MERGING SOCIAL MEDIA AND DIRECT MAIL

Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can Read more about MERGING SOCIAL MEDIA AND DIRECT MAIL[…]

Why Everyone is Falling in Love with Print Again

In this incredibly convenient and efficient digital age, why are we still hung up on print? You might not believe that this is the case, but it’s true. Research shows that: 46% of U.S. Internet users said they only read printed books [1] 56% of all consumers trust print marketing more than any other advertising Read more about Why Everyone is Falling in Love with Print Again[…]