MERGING SOCIAL MEDIA AND DIRECT MAIL

Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can […]

Why we love PRINT!

By: Jason Shudy Today being Valentine’s Day and all I thought it was appropriate to outline why we love PRINT. As a blog that provides you informative articles and information on all things print all the time we needed to show print our love. Print has staying power. The printing press was invented in 1440. […]

Print in 2017

By: Jason Shudy As we all know print has continued to change over the years and print in 2017 will be no different. Many companies tried to remove print and costs that go along with it from marketing campaigns and the customer journey. They found out quickly that print made a much greater impact then […]