Direct Mail Is Marketing’s Workhorse

The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Read more about Direct Mail Is Marketing’s Workhorse[…]

Kodak Returns to Profitability – Guess what?!?! Print helped!

How a former blue-chip marketer is finding a new kind of success playing small ball online. “How do you stay relevant in a modern, changing world?” asks graphic designer Tad Carpenter, Instagram star and host of a web series for Eastman Kodak Company featuring commercial printing businesses around the globe. It’s a challenge that Kodak Read more about Kodak Returns to Profitability – Guess what?!?! Print helped![…]

We’ve failed at defending PRINT

By: Jason Shudy There, I said it. As a print community we haven’t done a good job of showing how powerful print is, and I’m here to take a stand. It is time we show print for what it is……a results driven marketing tool. Plain and simple it may cost more but the results far outperform Read more about We’ve failed at defending PRINT[…]

Litho Printing is back

The onward rush of digital printing has been turned according to the latest worldwide survey of print in the 2017 Drupa trends report. Litho printing is back. According to the 2017 Drupa Global Trends report “there was a major surprise in the apparent irreversible transition to digital printing; as for the first year there was Read more about Litho Printing is back[…]

Printer of the Year

Our friends @SappiNA are looking for the 2017 Printer of the Year! Enter before April 7th! This award is widely regarded as the world’s most respected achievement in the field of printed communications—and this year it could be yours. Since 1999, Sappi’s been celebrating exceptional printers like you who relentlessly drive for results. We collect your Read more about Printer of the Year[…]

Perception of Value

Today’s post was a guest submission and although not exactly print related, there is relevance in proving the value of print. Read on to learn more about the perception of value. Value is in the eye of the beholder. But what influences the beholder in their perceptions? Customer perceived value is incredibly influential when it Read more about Perception of Value[…]

Soy Printing Ink: Myth vs. Reality

“Green” is rarely black and white. More often, it comes in multiple shades of gray. And in the case of one “green” product, those shades of gray come in every color of the rainbow. The demand for soy-based ink is rising as corporate sustainability moves into the mainstream. First developed by the newspaper industry in Read more about Soy Printing Ink: Myth vs. Reality[…]