The New Catalog

In an age of digital distraction and ever-shorter consumer attention spans, the catalog is reemerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences […]

Print Drives America

NEW YORK — January 24, 2017 — Printing Industries Alliance has announced the formation of the Print Drives America Foundation. Marty Maloney, the Executive Vice President of the Printing Industries Alliance, will take on the additional role of Executive Director of the Print Drives America Foundation. Tim Freeman, President of the Printing Industries Alliance, gave […]

Direct Mail 2.0

Beginning March 1st a new United States Postal Service (USPS) Discount program lets all US-based direct mail companies qualify for up to 5% off their clients’ postage costs when they sign on to integrate their clients’ campaigns with Google ads using DirectMail2.0. DirectMail2.0, a white-label software available to US-based direct mail companies has been approved […]