So You Need a Typeface

Choosing the best font can be hard.  100 years or so ago, there were 10 choices and they all looked vastly different.  Investing in a typeface was a process, and a heavy one at that.  100’s of small metal chunks...

Continue Reading

Neenah Packaging: Creating a System for Designers

Before Neenah Packaging could unveil its new Luxury Box Wrap papers with designers and brand managers, it first needed a way to present the immense collection, and highlight the extensive customization that is the cornerstone of this portfolio. Washington DC-based...

Continue Reading

What you need to know about color

Color is complex. For something so instrumental to our daily lives, the world of color is a deep rabbit hole of subtle nuances and inconsistent schools of thought.  In this post, we explore color at a high level and arm...

Continue Reading

The Sears Catalogs of Christmas Past

I was catching up on a few missed episodes of Jimmy Fallon and during one interview he stopped to reminisce about the Sears catalogs of his childhood.  How he would “fold over corners of the pages of things that they...

Continue Reading

32 Creepy and Creative Halloween Ads

A powerful advertisement campaign can play a major role to pass the message to the consumers and it has a drastic effect when created for greeting the consumers at times of special occasions. Halloween is no different Guys and Ghouls....

Continue Reading

A Guide to Popular Printing Techniques

In college in Waterford, Ireland, one of our class projects was called “Techniques.” The brief was to become familiar with as many popular printing techniques we could and show them through physical pieces. It was a fun project. However, when you...

Continue Reading

QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER

As retail businesses grow, so too must their marketing efforts. Mail service providers, or MSPs, help businesses expand operations in advertising and communications. These third-party companies provide a host of services including designing, printing, sorting, transporting mailers and more. MSP...

Continue Reading