Managing Barcodes in Packaging Quality Control

Every product in every store all over the world has a barcode on it. As consumers, we cannot read barcodes, and really don’t care much about  them. We identify products by their name, by their color, by the brand name and logos. However, barcodes are how brands and their entire worldwide supply chain manage the […]

The Business Cards of Famous People

In today’s climate of cell phone contacts, Facebook and LinkedIn, business cards may be becoming a thing of the past. Then again, they can still say a lot about you. This week, we discovered an utterly charming card used by Isaac Asimov (“natural resource” is right) and, inspired, began hunting for more famous peoples’ business […]

Pantone – There Can Only be One

In branding – color selection may be one of the most important things a brand can do.   Some brands are so tied to certain colors that you can recognize the brand without even words.  Coca Cola, McDonald’s, Tiffany’s jewelry – these are great examples of brands that utilize the Genius behind color recognition. Pantone had […]

How to Utilize Door Hanger Advertising

When used effectively, door hangers serve as an effective and inexpensive advertising method. Businesses too often overlook door hanger advertising these days, and the fact that they are seen less often makes them stand out and become even more effective when used in the right situations. We’ve put together a list of 4 ways to effectively use […]

So You Need a Typeface

Choosing the best font can be hard.  100 years or so ago, there were 10 choices and they all looked vastly different.  Investing in a typeface was a process, and a heavy one at that.  100’s of small metal chunks just to make up one size of one font.  In this era, typefaces are created and […]

The Sears Catalogs of Christmas Past

I was catching up on a few missed episodes of Jimmy Fallon and during one interview he stopped to reminisce about the Sears catalogs of his childhood.  How he would “fold over corners of the pages of things that they wanted.”  Leaving these catalogs around the house with folded pages was a subtle hint that […]