Neenah Packaging: Creating a System for Designers

Before Neenah Packaging could unveil its new Luxury Box Wrap papers with designers and brand managers, it first needed a way to present the immense collection, and highlight the extensive customization that is the cornerstone of this portfolio. Washington DC-based Design Army, the creators of some of Neenah Packaging’s most popular promotions including the Character Read more about Neenah Packaging: Creating a System for Designers[…]

Pantone’s Color of the Year is….Greenery

There will be a lot more green in the world in 2017. Color forecasters at the Pantone Color Institute have declared “greenery” as next year’s color of the year. Although there is green in grass, leaves and apples, Pantone is specific about what counts as “greenery.” The company describes it as “a fresh and zesty Read more about Pantone’s Color of the Year is….Greenery[…]

32 Creepy and Creative Halloween Ads

A powerful advertisement campaign can play a major role to pass the message to the consumers and it has a drastic effect when created for greeting the consumers at times of special occasions. Halloween is no different Guys and Ghouls. Like Frankienstien’s monster, it isn’t hard to make a seasonal ad, but it is hard Read more about 32 Creepy and Creative Halloween Ads[…]

A Guide to Popular Printing Techniques

In college in Waterford, Ireland, one of our class projects was called “Techniques.” The brief was to become familiar with as many popular printing techniques we could and show them through physical pieces. It was a fun project. However, when you leave school, you don’t always get the chance to work with these really amazing printing Read more about A Guide to Popular Printing Techniques[…]

13 Powerful Print Ads That’ll Make You Look Twice

Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Some of them feature clever tongue-in-cheek jokes Read more about 13 Powerful Print Ads That’ll Make You Look Twice[…]

QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER

As retail businesses grow, so too must their marketing efforts. Mail service providers, or MSPs, help businesses expand operations in advertising and communications. These third-party companies provide a host of services including designing, printing, sorting, transporting mailers and more. MSP 101 There are thousands of MSPs in the Unites States. Some only provide specific services Read more about QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER[…]

COLOR ACCURACY AND CONSISTENCY: A BALANCING ACT

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the Read more about COLOR ACCURACY AND CONSISTENCY: A BALANCING ACT[…]