Direct Mail Is Marketing’s Workhorse

The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Read more about Direct Mail Is Marketing’s Workhorse[…]

MERGING SOCIAL MEDIA AND DIRECT MAIL

Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can Read more about MERGING SOCIAL MEDIA AND DIRECT MAIL[…]

Direct Mail vs Email – Who is King?

Email has long since been considered as a marketing medium that provides maximum reach for minimal investment and has served as an essential element of many a marketing campaign across any and all industries. However Direct mail, whilst having been subject to somewhat of a falling out of favor over the past few years is Read more about Direct Mail vs Email – Who is King?[…]

Direct Mail Campaigns for the Holidays

Direct Mail Campaigns Can Drive Holiday Sales Growing businesses need solutions to gain traction amid heavy competition, and direct marketing campaigns can provide a marketing win that could help your business stand out. With today’s focus on email marketing, it can be easy to overlook the power of direct mail. But think about your own Read more about Direct Mail Campaigns for the Holidays[…]

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website. Over the years I’ve worked with many online marketers who Read more about 3 Secrets to Adding Direct Mail to Your Online Sales Funnel[…]

Think Direct Mail Marketing Is Dead? Not For Millennials

The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no longer work. In fact, the opposite is true, particularly when it comes to direct mail. Direct mail still resonates with every Read more about Think Direct Mail Marketing Is Dead? Not For Millennials[…]

QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER

As retail businesses grow, so too must their marketing efforts. Mail service providers, or MSPs, help businesses expand operations in advertising and communications. These third-party companies provide a host of services including designing, printing, sorting, transporting mailers and more. MSP 101 There are thousands of MSPs in the Unites States. Some only provide specific services Read more about QUESTIONS TO ASK BEFORE CHOOSING A MAIL SERVICE PROVIDER[…]

Why Direct Mail is More Memorable

Neuromarketing research shows physical advertisements have a pronounced effect on consumer decision-making. The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing Read more about Why Direct Mail is More Memorable[…]

Junk Mail

Direct mail is on the rise again

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail dead. Only a few short years later, direct mail is on the rise again. As a company Read more about Direct mail is on the rise again[…]

USPS 2017 Promotions

The Postal Service has filed a notice with the Postal Regulatory Commission (PRC) asking for approval on a 2017 Promotional Program as well as adjusting certain prices in the First-Class Mail Parcels product.   The 2017 program would consist of six separate promotions that would be held throughout the 2017 calendar year.   The Postal Service is Read more about USPS 2017 Promotions[…]