Category Archives: Direct Mail

How to Measure ROI From a Printed Marketing Campaign

The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encourage us to use digital advertising and inbound marketing strategies to attract and convert customers. However, with the growing use of digital advertising, print

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Print plays an important role in multi-channel marketing

Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel marketing world. This study provides strategy and business development support to help vendors, print service providers,

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