USPS 2017 Promotions

The Postal Service has filed a notice with the Postal Regulatory Commission (PRC) asking for approval on a 2017 Promotional Program as well as adjusting certain prices in the First-Class Mail Parcels product.   The 2017 program would consist of six separate promotions that would be held throughout the 2017 calendar year.   The Postal Service is […]

Direct Mail Lives

I’ve said it before: Print is not dead. In fact, as one of the tactics in your content marketing arsenal, direct mail can be more effective for certain audiences than email. Gasp! I know what you’re probably thinking, “It’s a digital-marketing world, sister. Catch up.” Well, listen, no one is suggesting that you should shift […]

USPS Rate Expired Sunday

On Sunday, the 4.3 percent exigent surcharge USPS is billing postal customers expires. That means prices will go down on Sunday, absent some governmental action to keep the emergency rate the Postal Regulatory Commission allowed because of USPS losses during the Great Recession. That has at least one marketing vendor so excited. Pitney Bowes created […]

Print Packs a ROI Punch

Everywhere you look, the data continue to tell a love story with print. Whether direct mail, signage and in-store displays, or print advertising, print continues to pack a wallop when it comes to ROI. It’s not that marketers need to focus on print to the exclusion of digital media, but print needs to remain a […]

Direct Mail Reborn?

B2B Marketers Integrate More Physical Mail With Digital Channels Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing better response rates to mail pieces, and leveraging it with other channels and […]

The State of Variable Data Printing

The state of the industry for variable data printing (VDP) is strong. InfoTrends monitors the VDP marketplace in three ways: Retail sales of software to end users. Retail sales by company type (commercial vs. in-plant printers). The retail value of VDP products (sold to print customers). While sales of VDP software has peaked, the opportunity […]

Print plays an important role in multi-channel marketing

Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel marketing world. This study provides strategy and business development support to help vendors, print service providers, […]