MERGING SOCIAL MEDIA AND DIRECT MAIL

Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can […]

USPS 2017 Promotions

The Postal Service has filed a notice with the Postal Regulatory Commission (PRC) asking for approval on a 2017 Promotional Program as well as adjusting certain prices in the First-Class Mail Parcels product.   The 2017 program would consist of six separate promotions that would be held throughout the 2017 calendar year.   The Postal Service is […]

2016 USPS Promotions and Incentives

As we enter 2016 more and more companies are looking to utilize multi-channel campaigns. These campaigns integrated both print and digital communications to help drive a better response and ROI. One of the single most expensive area in a direct mail campaign is the postage costs. Now the USPS has been providing promotions that allow […]