Two Sides Celebrates Earth Day

CHICAGO — April 22, 2016 — Two Sides North America celebrates Earth Day (April 22, 2016) with the release of an engaging new infographic that illustrates key facts about how paper is made. Busting Myths About How Paper Is Made Designed to bust myths about paper production, and about other forest products, the new infographic […]

“Print Drives America” On the Road

New York – Printing Industries Alliance has announced that Marty Maloney their Executive Vice President is taking his presentation “Print Drives America” on the road. The presentation clearly positions and proves that Print is the dominant media! The presentation made its debut in a 50th floor CitiGroup meeting room in Long Island City last month. […]

Pass the Word: Print Drives America

Printing is far bigger and much more influential than many people give it credit for. It’s time to correct the perception. It probably will come as no surprise to hear that the perception of printing is far below where it should be. The reality, however, is that print is dominant among the media. That’s a […]

Regulatory Compliance Is a Boon for Print

Product manufacturers and their package/label printing partners seem to be in an ongoing race to keep up with changing regulations – from the UL (Underwriters Laboratories) for electrical products, RoHS (Restrictions of Hazardous Substances) or GHS (Globally Harmonized System) for chemicals, FDA (U.S. Food and Drug Administration) for food products or, north of the border, […]

Expanding the Color Gamut

Today’s print buyers aren’t necessarily just looking to create a brochure, or sign, or other piece that stands alone. In many, if not most, cases, print is part of a larger marketing campaign, with many different parts that might include pieces printed on different equipment and with different techniques, as well as with mobile or […]

Is Print a Good Option?

Good Monday morning! Hope everyone had a nice weekend. Interesting read I wanted to share about print and why you should be using it in your content marketing strategy. Take a look. Is Print a Good Option for Your Content Marketing Strategy? Here’s a crazy, old school idea: Should you consider creating a print publication […]

2016 USPS Promotions and Incentives

As we enter 2016 more and more companies are looking to utilize multi-channel campaigns. These campaigns integrated both print and digital communications to help drive a better response and ROI. One of the single most expensive area in a direct mail campaign is the postage costs. Now the USPS has been providing promotions that allow […]

Print plays an important role in multi-channel marketing

Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel marketing world. This study provides strategy and business development support to help vendors, print service providers, […]