The State of Variable Data Printing

The state of the industry for variable data printing (VDP) is strong. InfoTrends monitors the VDP marketplace in three ways: Retail sales of software to end users. Retail sales by company type (commercial vs. in-plant printers). The retail value of VDP products (sold to print customers). While sales of VDP software has peaked, the opportunity […]

Print plays an important role in multi-channel marketing

Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel marketing world. This study provides strategy and business development support to help vendors, print service providers, […]

Print Plays an Increasingly Important Role in a Multi-channel World

Source: InfoTrends Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel world. This study provides strategy and business development support to help vendors, print service providers, […]

Documobi FUSE shown at GRAPH EXPO 2015

Documobi is a next generation mobile company based in the UK & US. It is the only ‘Print to Mobile’ infrastructure specifically designed to digitally enable Print via mobile phones, tablets & wearables. We launched in January 2015. Documobi has launched its print-to-mobile technology documobiFuse at Graph Expo 2015, which is taking place in Chicago, USA this […]

Coca Cola’s Personalized Labels

Jason recently posted on the Share A Coke campaign and how Coca Cola brought personalized labels into the market.  By now I am sure you have had one with your either your name, or a great nickname on it. I wanted to share with you two videos recently passed around the internet.  One is a great overview of […]

Trends in Cross-media and Variable Data

Trends in Cross-media and Variable Data Now, more than ever before, print, mobile, and web-based media go hand in hand. Marketers and brand owners are looking for providers who can fulfill marketing campaigns that cross multiple media forms to reach a now multi-channel audience. In September 2013, InfoTrends, in partnership with the North American Publishing […]