Think Direct Mail Marketing Is Dead? Not For Millennials

The rise of digital channels has forced financial institutions to radically rethink their marketing strategies. While digital media have proven effective — no doubt — that doesn’t mean other traditional means of marketing no longer work. In fact, the opposite is true, particularly when it comes to direct mail. Direct mail still resonates with every Read more about Think Direct Mail Marketing Is Dead? Not For Millennials[…]

The State of Variable Data Printing

The state of the industry for variable data printing (VDP) is strong. InfoTrends monitors the VDP marketplace in three ways: Retail sales of software to end users. Retail sales by company type (commercial vs. in-plant printers). The retail value of VDP products (sold to print customers). While sales of VDP software has peaked, the opportunity Read more about The State of Variable Data Printing[…]

Print plays an important role in multi-channel marketing

Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel marketing world. This study provides strategy and business development support to help vendors, print service providers, Read more about Print plays an important role in multi-channel marketing[…]

Print Plays an Increasingly Important Role in a Multi-channel World

Source: InfoTrends Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel world. This study provides strategy and business development support to help vendors, print service providers, Read more about Print Plays an Increasingly Important Role in a Multi-channel World[…]

Attention-Grabbing Direct Mail

This was a really good article I came across especially if you are looking for ways to improve response for your direct mail programs. Have a look and as always we love to hear your comments. Attention-Grabbing Direct Mail Think back to past decades. Everything was oversized. MC Hammer was famous for his big pants. Read more about Attention-Grabbing Direct Mail[…]

Why Direct Mail Is Still a Viable Marketing Tactic

We’ve always known that Canada produces delicious food, from maple syrup to poutine, and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the Read more about Why Direct Mail Is Still a Viable Marketing Tactic[…]

Documobi FUSE shown at GRAPH EXPO 2015

Documobi is a next generation mobile company based in the UK & US. It is the only ‘Print to Mobile’ infrastructure specifically designed to digitally enable Print via mobile phones, tablets & wearables. We launched in January 2015. Documobi has launched its print-to-mobile technology documobiFuse at Graph Expo 2015, which is taking place in Chicago, USA this Read more about Documobi FUSE shown at GRAPH EXPO 2015[…]

Trends in Cross-media and Variable Data

Trends in Cross-media and Variable Data Now, more than ever before, print, mobile, and web-based media go hand in hand. Marketers and brand owners are looking for providers who can fulfill marketing campaigns that cross multiple media forms to reach a now multi-channel audience. In September 2013, InfoTrends, in partnership with the North American Publishing Read more about Trends in Cross-media and Variable Data[…]