With High-Speed Inkjet-Think Local!

It would seem like a no-brainer. Newspaper circulations are dropping, and have been since the 1980s. Personalized/customized printing is proving to be a key application for newspapers, as it is elsewhere, so you would think that digital printing, and high-speed inkjet printing in particular, would be ideal for newspaper printers and publishers. And you’d be Read more about With High-Speed Inkjet-Think Local![…]

The Need For Variable Data Printing

The Need For Variable Data Printing As we all know variable data printing has exploded over the last 5 years and honestly I don’t see it stopping anytime soon. The main reason has been because of digital marketing and personalized offers. Individuals today expect offers and marketing materials to be personalized to them and their Read more about The Need For Variable Data Printing[…]

Mailing Issues? Time to give it a fresh look

As advocates of the print and mail industries I do have to agree with the below article that we need to show our customers how valuable mail can be in the marketing mix. The idea that mail can be used in new and different ways is important to helping the print industry grow and hopefully Read more about Mailing Issues? Time to give it a fresh look[…]

Personalized communications are the starting point for a long and valuable consumer relationship

Well I might as well stick with the theme of my posts this week….Variable Data Printing. The article below outlines how Chrysler is using personalization to start a long and valuable consumer relationship. It all starts with a consumer buying a car and Chrysler sending out a personalized welcome kit based on the car they Read more about Personalized communications are the starting point for a long and valuable consumer relationship[…]