InkOnDaPaper

All things PRINT all the time

Soy Printing Ink: Myth vs. Reality

“Green” is rarely black and white. More often, it comes in multiple shades of gray. And in the case of one “green” product, those shades of gray come in every color of the rainbow. The demand for soy-based ink is rising as corporate sustainability moves into the mainstream. First developed by the newspaper industry in Read more about Soy Printing Ink: Myth vs. Reality[…]

The Science of Printing Currency

Money is nothing more than a medium of exchange. For hundreds of years the science of printing paper currency has reigned supreme – our ancestors didn’t have to lug around gold coins when they wanted to buy goods and services (more money really did mean more problems!). Paper currency began when individuals brought gold to Read more about The Science of Printing Currency[…]

Upside Down, Left To Right: A Letterpress Film

Today’s post is short and sweet.  A quick reminder as to just how far we have come.  This video is a peek into the now ancient world of movable type. “Upside Down, Left To Right” by Danny Cooke is a fascinating short documentary about letterpress printing. The film focuses on the Plymouth University letterpress, one Read more about Upside Down, Left To Right: A Letterpress Film[…]

Counterfeiters puzzled by Canada’s plastic money

Canada’s plastic money is stumping counterfeiters. The RCMP estimate the number of fake bills passed on to retailers in 2015 dropped by 74 per cent compared with the previous year. That doesn’t mean people have given up trying to copy Canada’s banknotes — it’s just that even their best attempts to make fake cash are falling Read more about Counterfeiters puzzled by Canada’s plastic money[…]

Direct Mail vs Email – Who is King?

Email has long since been considered as a marketing medium that provides maximum reach for minimal investment and has served as an essential element of many a marketing campaign across any and all industries. However Direct mail, whilst having been subject to somewhat of a falling out of favor over the past few years is Read more about Direct Mail vs Email – Who is King?[…]

The New Catalog

In an age of digital distraction and ever-shorter consumer attention spans, the catalog is reemerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences Read more about The New Catalog[…]

KitKat is latest brand to embrace personalization.

KitKat is set to give away more than 55,000 printed personalized packs featuring photos and names of competition-winners. The promotion launches on 1 February From 1 February, promotional packs featuring a unique code, which can be submitted to the KitKat website to discover whether the person has won a personalised pack, will go on sale. Read more about KitKat is latest brand to embrace personalization.[…]

Color-changing inks for money and fashion

Color-changing Inks that adapt to their environment are not the stuff of science fiction anymore. Thermochromic inks, sensing inks and inks that react to changes in CO2-concentration are being invented by scientists around the world. Two recent examples of this new field are color-changing inks by designer Lauren Bowker and humidity-sensing inks perfected by a Read more about Color-changing inks for money and fashion[…]

Print Drives America

NEW YORK — January 24, 2017 — Printing Industries Alliance has announced the formation of the Print Drives America Foundation. Marty Maloney, the Executive Vice President of the Printing Industries Alliance, will take on the additional role of Executive Director of the Print Drives America Foundation. Tim Freeman, President of the Printing Industries Alliance, gave Read more about Print Drives America[…]