15 Amazing Door Hanger Designs

Last week we featured how to use door hanger advertising effectively. Well here are great examples of creative door hanger designs that we feel truly showcased what we meant.  A bit more than your standard “do not disturb”, these companies put some thought into their door hangers and effectively used them in their marketing campaign. […]

Direct Mail Is Marketing’s Workhorse

The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing […]

How to Utilize Door Hanger Advertising

When used effectively, door hangers serve as an effective and inexpensive advertising method. Businesses too often overlook door hanger advertising these days, and the fact that they are seen less often makes them stand out and become even more effective when used in the right situations. We’ve put together a list of 4 ways to effectively use […]

The Printed Book Market is Growing!

Print Book Sales Saw a 3% Gain in 2016 Over the Previous Year, Marking the Third Straight Year of Increasing Physical Book Sales As a medium that was seemingly looking at a sharp decline due to the emergence of e-readers and smartphones, sales of printed books have actually been doing quite well over the last […]

USPS-Informed Delivery

Informed delivery is a new service from the USPS that allows you to see whats coming in the mail before you receive it. Learn more here: USPS Informed Delivery FAQs: Informed Delivery FAQ I have mixed reviews about this service as I think the suspense of getting mail each day and not knowing what is what makes […]

Why Printing? Here’s why.

So many people ask, “Why Printing?”  “Why did you choose it?”   “How in the world do you care enough to write a blog about it every week?”  Well, to me, that answer has always been simple.  Check  this out. That my friends, is the 4 color printing process and the dot pattern it uses […]

40 Awesome Pantone Products

We’re no strangers to the world of Pantone Products. In fact, we’re a whole crew of Pantone fanatics here at InkOnDaPaper.  But there’s so much more to the world of Pantone than toothbrushes and notebooks (though those are pretty darn awesome). Here are 40 pieces of Pantone awesomeness that you can buy, DIY, or just […]