Did you know about Irresistible Mail?

I’m going to make this short and sweet on a great Thursday morning. A Thursday that has the Chicago Cubs heading to St. Louis for more playoff baseball. As I was looking for some new ideas and concepts for a direct mail project I came across the site Irresistible Mail by the USPS. I have Read more about Did you know about Irresistible Mail?[…]

What is Marketing Automation?

“Marketing Automation” is a loaded term. If you talk to ten different people, you will get ten different definitions of exactly what it is and how print service providers (PSPs) can use it to streamline their business and increase revenue. It can cover everything from the systems used to manage customer accounts, to prepress, to Read more about What is Marketing Automation?[…]

The Latest Digital Printing Technologies and Products to be On Display at Dscoop9 Solutions Showcase

Press release from the issuing company Dscoop welcomes six Diamond partners this year, an increase from three Diamond partners in 2013. Eight Platinum partners will join the six Diamond partners, as well as 24 Gold partners, 49 Bronze partners and six Ruby partners. The Dscoop annual conference was ranked among the top 250 U.S. trade Read more about The Latest Digital Printing Technologies and Products to be On Display at Dscoop9 Solutions Showcase[…]

Is a box just a box?

Packaging day continues on InkOnDaPaper and we wanted to provide some more information on how packaging is being impacted by digital printing. As digital printing continues to change the print industry it has opened up new ways to help improve packaging and increase the ability to version packaging depending on the market. No longer are Read more about Is a box just a box?[…]

Digital Printing for Packaging and Labels?

Digital printing has been helping to drive up ROI for flyers and brochures for years now. The issue in packaging and labels has been the overall cost and the quality. Today many companies are moving to digital printing for both packaging and labels, because of the ability to personalize for certain languages and different marketing Read more about Digital Printing for Packaging and Labels?[…]

Dscoop to Bring Together HP Graphics Users at Ninth Annual Conference

CHICAGO—October 21, 2013—HP graphics industry users are encouraged to register for the ninth annual Dscoop conference, Break the Mold, to be held March 6-8 in Orlando, FL. Following eight years of successful events, the Dscoop9 conference will continue to position Dscoop members and their businesses for success with more than three days of education and networking Read more about Dscoop to Bring Together HP Graphics Users at Ninth Annual Conference[…]

79% of Consumers Act on Direct Mail Immediately vs. 45% for Email

This has some interesting facts on how consumers want to receive communications from marketers. It also outlines how customers deal with direct mail vs. email communications. This is one more reason why you need a healthy mix of both digital and offline communications, so that you can reach the consumer through their preferred communication method. Read more about 79% of Consumers Act on Direct Mail Immediately vs. 45% for Email[…]

Landa Folding Carton White Paper Reveals 4.5% Annual Growth Through 2016

Landa’s first Nanographic Printing™ press will be targeted to the fast-growing folding carton market Israel, Rehovot – Landa has announced the release of the white paper “Accelerating the Growth of Packaging Production in the 21st Century.” The white paper provides an in-depth profile of the folding carton segment, the target market of Landa’s first Nanographic Read more about Landa Folding Carton White Paper Reveals 4.5% Annual Growth Through 2016[…]

The Skinny on Digital Printing

According to the DMA “Statistical Fact Book 2013,” in 2012 U.S. direct marketers spent $51 billion on direct mail, both catalog and non-catalog. That investment drove more than (believe it) $642 billion in sales. The video below provides insight on how more relevant information can drive higher response rates and improve the value of our Read more about The Skinny on Digital Printing[…]

Large Format Printing-Factors to Consider Before Choosing a Partner

I came across this blog a few weeks back and I thought I would share the post from September 19th as it has quite a bit of value. They run through 5 different factors that you need to consider when looking at a large format printer. Technology, Color Management, Portfolio, Sustainability Program and Team Approach. Read more about Large Format Printing-Factors to Consider Before Choosing a Partner[…]