Why Direct Mail Gets Opened More

Do friends and relatives still send your holiday card by mail? Or do they instead dash off an email, or post a message on Facebook to everyone at once? Only one of those greetings offers the more personal touch and is most likely to be opened and read. We’ve previously discussed why direct mail still Read more about Why Direct Mail Gets Opened More[…]

Solicitations Via Direct Mail Have Higher Response Rates Than Social Media And Email

Well well well…another article that talks more about how direct mail is gaining higher response rates than social media and email. The smart thing to do is to develop a multi-channel campaign that mixes print, social media, email and digital to help increase your response rates. As they always say you have to spend money Read more about Solicitations Via Direct Mail Have Higher Response Rates Than Social Media And Email[…]

Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate

This caught my eye as you have the Online Marketing Institute blogging about how direct mail is providing higher conversion rates and lower cost-per-lead than email marketing. The best part is that they back up each statement with a fact from DMA (Direct Mail Association) and Direct Mail News. If you have a minute check Read more about Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate[…]

79% of Consumers Act on Direct Mail Immediately vs. 45% for Email

This has some interesting facts on how consumers want to receive communications from marketers. It also outlines how customers deal with direct mail vs. email communications. This is one more reason why you need a healthy mix of both digital and offline communications, so that you can reach the consumer through their preferred communication method. Read more about 79% of Consumers Act on Direct Mail Immediately vs. 45% for Email[…]