Attention-Grabbing Direct Mail

This was a really good article I came across especially if you are looking for ways to improve response for your direct mail programs. Have a look and as always we love to hear your comments. Attention-Grabbing Direct Mail Think back to past decades. Everything was oversized. MC Hammer was famous for his big pants. Read more about Attention-Grabbing Direct Mail[…]

When Personalization Goes Wrong

Personalization is becoming more and more common in print communications from direct mail to letter packages. Many companies are able to produce dynamic mailers that switch out information, images, content and offers based on the individual they are targeting. The issue that arises when getting into these personalized campaigns is matching the correct data with Read more about When Personalization Goes Wrong[…]

Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate

This caught my eye as you have the Online Marketing Institute blogging about how direct mail is providing higher conversion rates and lower cost-per-lead than email marketing. The best part is that they back up each statement with a fact from DMA (Direct Mail Association) and Direct Mail News. If you have a minute check Read more about Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate[…]