I Bet You Bought A Mother’s Day Card

Seriously – I bet you bought a Mother’s Day card.  The majority of you, statistics show, bought more than 2.  According to the Greeting Card Association, about 133 Million Mother’s Day cards are sold each year.  The average per consumer, 2.8 Mother’s Day cards.  That’s a WHOLE LOTTA paper, ink, glitter, lace, and UV coating!  The greeting Read more about I Bet You Bought A Mother’s Day Card[…]

Two Sides Celebrates Earth Day

CHICAGO — April 22, 2016 — Two Sides North America celebrates Earth Day (April 22, 2016) with the release of an engaging new infographic that illustrates key facts about how paper is made. Busting Myths About How Paper Is Made Designed to bust myths about paper production, and about other forest products, the new infographic Read more about Two Sides Celebrates Earth Day[…]

“Print Drives America” On the Road

New York – Printing Industries Alliance has announced that Marty Maloney their Executive Vice President is taking his presentation “Print Drives America” on the road. The presentation clearly positions and proves that Print is the dominant media! The presentation made its debut in a 50th floor CitiGroup meeting room in Long Island City last month. Read more about “Print Drives America” On the Road[…]

Pass the Word: Print Drives America

Printing is far bigger and much more influential than many people give it credit for. It’s time to correct the perception. It probably will come as no surprise to hear that the perception of printing is far below where it should be. The reality, however, is that print is dominant among the media. That’s a Read more about Pass the Word: Print Drives America[…]

Print plays an important role in multi-channel marketing

Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel marketing world. This study provides strategy and business development support to help vendors, print service providers, Read more about Print plays an important role in multi-channel marketing[…]

Apple’s Most Creative Print Campaign of 2015

Apple created the most creative print campaign of 2015 and in case you missed it, we thought we would recap it here on InkOnDaPaper. In early 2015 Apple was out to prove something.  To prove just how great their latest camera was inside of the Iphone 6.  There is no better way to prove resolution Read more about Apple’s Most Creative Print Campaign of 2015[…]

Paper Beats Digital In Many Ways

There’s good news for printers and paper companies. Despite the enormous migration to electronic media,  neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains. In the last decade, every marketer as been engaged in some kind of “print to digital” transformation. Glossy brochures, direct mail pieces, bulky manuals, Read more about Paper Beats Digital In Many Ways[…]

Print Plays an Increasingly Important Role in a Multi-channel World

Source: InfoTrends Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing & Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel world. This study provides strategy and business development support to help vendors, print service providers, Read more about Print Plays an Increasingly Important Role in a Multi-channel World[…]

Seven Reasons to Use Print Marketing

Placing your business firmly in the spotlight, and keeping it there, is one way of remaining in the minds of your customers. You can do that by using printed marketing and promotion material to boost business. Here’s a look at seven reasons to use print marketing. 1. Print still has authority Yes, the online world Read more about Seven Reasons to Use Print Marketing[…]